Interview with Noka Baindurashvili, PR consultant for ElitElectronics and Tegeta Motors, where she talked about her success story and named three qualities every successful entrepreneur must have.
– What is your profession?
– I am a specialist of Public Relations. My career started at Tbilisi City Hall and Council information office. I was a second-year student in that period.
– Current job place and position.
– Currently I work as a PR consultant for two major companies – ElitElectronics and Tegeta Motors. I am also head of marketing and sales department at Rodos Construction Company.
-Your first success.
– My fist success and career breakthrough is related to Sarke advertising company, where I spent excellent years in my career, because I have taken part in many important and interesting projects.
– Business, project that you take pride in even today.
– For the past years I have worked on a huge number of projects, including charity, commercial, state or social responsibility projects. Kutaisi Rehabilitation Project was one of the most important and serious projects. I was working with very interesting people as part of the project. We also carried out a very good project in autumn 2016 – Tegeta Motors’ social Campaign – # Don’t Smoke around Me.
– The field where you would work never.
– I think I would never work as an accountant.
– What makes a person successful in your field? Besides knowledge, what special features are required?
– Interpersonal skills, diplomacy and valuable analysis of situation are important aspects for attaining success.
– Is it possible in Georgia to study PR very well, or international knowledge and experience are necessary anyway?
– I believe this is available. Today this profession is very popular and in-demand direction in Georgia. Therefore, many educational centers and higher schools provide courses in this field. We also have professional specialists, who teach this subject in various institutions. At the same time, besides theoretical knowledge, practical experience and skills are also of crucial importance for shaping a good specialist.
– Is PR perceived and understood in Georgia in its classical nature?
– We have made huge advancements in this respect. 17 years ago almost nobody knew about this profession. In that period Public Relations courses were introduced at higher schools and business companies. Today everybody realizes Public Relations is the must. Both valuable informative promotion and public opinion on business companies are very important.
– How easily can you resolve emergency situations and take decisions? Do similar cases affect quality of working process?
– I have worked on many crisis cases and therefore I can say that this direction makes my profession more interesting. Management of any crisis situation is simplified, when you have comprehensive information and make proper analysis of the existing situation.
– Interesting episode that has changed your life.
– National exams have changed my life. I was eager to study law and I was getting ready for that. I was member of Association of Young Lawyers and I had decided to continue career in this field. But the family suggested me to enter PR faculty and to it study for one year. Having finished the first year, I realized this was my profession and I was not interested in law any more.
– If not this profession, which field would you work in?
– I like my profession so much that I cannot imagine where I would work elsewhere.
– What are your strong personal features?
– Sense of responsibility, teamwork skills, interpersonal skills and purposefulness. Overcoming difficulties and finishing undertaken business are crucially important factors for me.
– What does the employer company give you? What makes it interesting for you?
– As I noted above, I have been working for several companies and this factor makes my job more interesting and important.
– What makes major discomfort in working process?
– Lack of information. Therefore, I always try to obtain full information in all issues.
– Where do you see yourself after 20 years?
– I think I will not change the field. I believe I will be making something big and important author project.
